Rubric x Squarespace UI/UX Designer

Designing for culture creators, startups, and artists

At Studio Rubric, I led the design and functionality of diverse websites, ranging from e-commerce platforms to fintech solutions. My role involved crafting scalable design systems, developing branding strategies, and creating high-impact presentation collateral for B2B clients. Collaborating with global brands, I contributed to enhancing web and mobile experiences, positioning products as market leaders, and driving growth and visibility.

  • Diverse Client Needs: Designing for a wide range of industries, including e-commerce, education, fintech, and interior design, required flexibility and creativity.

    Brand Consistency: Maintaining brand identities while tailoring designs to unique client objectives.

    Scalability: Ensuring design systems and platforms could support future growth and evolving requirements.

    Technical Integration: Adapting to varied technical requirements across client platforms, including Squarespace and custom-built systems.

    Tight Deadlines: Delivering high-quality work within short timeframes to meet client launch schedules.

    • Designing intuitive, user-focused websites that catered to varied client needs, including e-commerce, education, and fintech.

    • Creating and maintaining cohesive branding and design systems for Squarespace ambassador clients.

    • Creating B2B collateral, such as presentation decks and white papers, to secure partnerships and establish thought leadership.

    • Collaborating with illustrators and design teams to ensure branding communicated trust, inclusivity, and professionalism.

Client Highlight

Squarespace + Andy Baraghani: Showcasing Culinary Excellence

I developed an immersive digital experience to promote Andy Baraghani’s cookbook launch, ensuring seamless access to recipes and exclusive content. These key features included an integrated search functionality, filtering options, lazy-load pagination, and user-friendly grid layouts. Easy access to Andy’s video content improved user engagement while establishing him as a trusted household name.

Post launch fun fact: Andy earned a spot on the NYT Bestseller list as well as a James Beard Award.

Desktop Recipes Page

Mobile Recipe, Videos, Book

Client Highlight

AdvicePeriod: Driving B2B Success

I led the redesign of AdvicePeriod’s website, emphasizing tools such as online fee calculators to demonstrate savings potential. These contributions included creating a comprehensive brand guide to ensure consistency across the website, presentation decks, social media campaigns, email communications, and white papers. This highlighted the value proposition to secure partnerships and position the product as a market leader in fintech.

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Client Highlight

Squarespace + Colin King: Delivering Elegance in Design

Squarespace was one of my main clients at Studio Rubric, I was tasked with designing a new ambassador website for Colin King, a well-known interior designer. I created a visually sophisticated website showcasing Colin King’s interior styling. These design elements included horizontal scrolling, offset grid layouts, and autoplay video backgrounds to enhance user experience. Incorporating soft drop shadows, warm gray tones, and elegant typography for a refined aesthetic.

Client Highlight

Heggerty: Enhancing E-Commerce for Education

I designed an e-commerce platform to provide access to educational products, including curriculum materials and webinars. These key actions included categorizing products by grade level and language into branded cards for easy navigation. Filtering was an important functionality that enabled users to quickly access educational products. I incorporated customer reviews to build credibility and trust among educators and parents.

iOS App Sites Landing Page

Web App Reports, Method 22 Dashboard

Client Highlight

Join Solar: Building Trust and Engagement

Designed an online platform encouraging customers to subscribe to a community solar garden, enabling them to earn credits on their utility bills. These key actions included strategically implementing clear calls to action and intuitive forms to enhance conversions. During the design process I collaborated with a professional illustrator to convey inclusivity and eco-friendliness, fostering customer trust.

Mobile Join, Solar Benefits, About

Desktop Referral Page

Looking Back

Success from my iOS and web app redesign: Intuitive UX and design system

These projects highlight my ability to deliver tailored, impactful solutions that address unique client needs, ensuring Studio Rubric’s reputation as a leader in digital design and strategy.

  • Enhanced funcitionality and intuitive layouts drove higher conversion rates and engagement across platforms.

  • High-quality B2B collateral secured key partnerships and positioned clients as market leaders.

  • Established cohesive design systems that strengthened brand identities and supported long-term scalability.

  • Thoughtful branding and user-centric designs fostered trust among diverse audiences.

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